BLACK FRIDAY 2024

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...

Discover CULT.O bleaching powders to take your coloring to another level. Without ammonia, they help maintain the structure of the hair and are su...

An essential accessory in your daily life, the product dispenser pump can be used with all brands of shampoos and conditioners.

Thanks to the combined action of the keratin and ceramides amino acids, the ONcare Post Treatment mask repairs, conditions and rebalances the hair ...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...

Discover the On Care Reduce shampoo for hair that regresses quickly. Thanks to the normalizing, sebum-regulating and antiseptic action of the acti...

Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...

Complete the NYO coloring line with the 10'mn express tonalizer. To be used during your bleaching services, the NYO express tonalizer is a direct ...

Hair Apron is perfect for your salon!

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

Ideal to clean hair and oily scalp, even in presence of excessive flaking. High anti-fungal power, adjuvant for healthy hair growth, that results e...

Coloring shampoo mask. Created to respond to the needs of women who lives in a hurry, Selective Professional Research Laboratories have designed a ...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

Discover Selective's Powerplex bleaching powder with its powerful lightening properties and maximum protection of the hair fiber. Thanks to an inn...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

All the power of blond A specific 5-volume activator for Glow liquid color. Expressly formulated to maintain a balanced PH and create a jelly textu...

The range which tames, smooths, and strengthens the lengths. It smooths the cuticle and eliminates the frizz effect, taming, nourishing and protect...

Looking for volume? Discover Three Hair Care's volume mousse. Three hair care's medium hold volume mousse gives and maintains volume by protecting...

As a finishing touch or an everyday essential, discover Selective's Light On shine fluid. It eliminates static, giving hair maximum shine and smoo...