BLEACHES

Discover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

Discover CULT.O bleaching powders to bring your coloring to another level in a 500gr pouch version. Without ammonia, they help maintain the struct...

Discover CULT.O bleaching powders to take your coloring to another level. Without ammonia, they help maintain the structure of the hair and are su...

Discover Selective's Powerplex bleaching powder with its powerful lightening properties and maximum protection of the hair fiber. Thanks to an inn...

Discover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...

Decolorvit Plus is a universal blue bleaching powder, targeted to neutralize warm highlights. Ideal for a super-lightening, even and regular action...

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Complete the NYO hair color line with NYO No Yellow Lightening Cream. Formulated with a blue pigment, NYO No Yellow Lightening Cream has up to 5 s...

Decolorvit Free Hand is a white powder specifically developed for free-hand services: balayage, ombré and more creative techniques. It bleaches up...

Discover Milano's non-volatile bleaching powder. Milano Color Cream bleaching powder is pleasantly scented. Non-volatile, it facilitates the m...