Alpha Keratin Pre-Treatment 1 - Shampoo 500 ml

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin.

Alpha keratin treatment straightens, smoothes and repairs damaged and stressed hair.

Eliminates frizz and provides long-lasting results for over 12 weeks Its alkalinity and chelating agents help remove impurities, limescale and styling residue, making hair more receptive to the Alpha Keratin treatment.

Formulated without SLES, SALTS and PARABEN and with a pH of 6.5-7.5, it cleanses with total respect for the hair fiber.

Active ingredients:

FISION KERA VEG18: vegetable keratin. A complex of amino acids, derived from wheat and soy, which perfectly reproduces the main characteristics of traditional animal keratin.

CHELANTING AGENTS: neutralize mineral and chlorine residues, fight against water alkalinity and prevent hair from becoming dull and rough.

PANTHENOL: penetrates the hair fiber, keeping it soft and full-bodied.

Characteristics of the Alpha Keratin range:

• RESTORES: Hair is visibly regenerated from within.
• CONDITIONING: the vegetable keratin exerts a delicate and softening action.
• PROTECTS: Green technology guarantees excellent results in all situations and on very damaged hair.

Directions for use:

Apply evenly to wet hair. Massage product and rinse thoroughly. Repeat the process at least twice, rinse and blow dry. Proceed with other α keratin products, depending on the desired result. For professional use only.