Hairdressing

Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

Perfect your bleaching with Cult.o cream oxidizers. CULT.O Professional Cream Oxidizer is a creamy emulsion that mixes perfectly with the coloring...

Discover perfecta hair color by Faipa. Does not have ammonia's aggressiveness. The hair structure is protected and reinforced thanks to the kerati...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

Discover CULT.O bleaching powders to bring your coloring to another level in a 500gr pouch version. Without ammonia, they help maintain the struct...

A highly nourishing hair color for healthy hair thanks to Milano's professional permanent hair color. Enriched with argan oil and made in Italy, i...

  Make your blonds even blonder by offering incredible neutralization to your customers. Discover the new line of NYO Anti-Yellowing Haircolor. Kn...

Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...