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Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

Perfect your bleaching with Cult.o cream oxidizers. CULT.O Professional Cream Oxidizer is a creamy emulsion that mixes perfectly with the coloring...

Discover the world of ColorEvo hair coloring by Selective to let your talent flies! A rich color chart with more than 190 shades including 116 stan...

Looking for an ultra neutralizing shampoo to eliminate unwanted yellow highlights? Discover NYO No Yellow shampoo, a real Boutique 8084 favorite. ...

Discover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...

Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

Discover the Artistic Flair professional hair care line by Selective Professional. Selective Artistic Flair Cream is suitable for all hair types i...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

Discover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...

Discover the On Care densifill shampoo developed for fine and thinning hair. Ideal for fine or thinning hair that needs to be recharged. It streng...