PROMOTIONS

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...

Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...

Discover our most complete introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutiqu...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...

Would you like to change your hair color range or try the ColorEvo line, which has already been adopted by thousands of hairdressers around the wo...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

Tsubaki oil and wild blueberries This kit includes : - Color Stabilizing Shampoo 1 L x 1- Color Stabilizing Conditioner 1 L x 1- Color Stabilizing ...

This kit includes: Selective Hemp Sublime Ultimate Luxury Shampoo - 250 ml Selective Hemp Sublime Ultimate Luxury Conditioner - 200 ml Select...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of...

A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

This kit includes: 6 NYO No Yellow shampoos 300 ml 4 NYO No Orange shampoos 300 ml 4 NYO No Yellow masks 300 ml 2 NYO No Orange masks 300 ...

This kit includes: Selective Pearl Sublime Ultimate Luxury Shampoo - 250 ml Selective Pearl Sublime Ultimate Luxury Balm - 100 ml Selective P...

Shea butter, green tea and camellia This kit includes :  - Restructuring Shampoo 1 L x 1 - Restructuring Conditioner 1 L x 1-Restructuring Shampoo ...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

The targeted solution to protect and intensify the brightness and softness, of the treated hair, protecting their natural structure. Selective ONca...