BLACK FRIDAY 2024

Discover the no-rinse Cult.o Laminar Fluid It offers an immediate luminous and silky effect for your hair while providing a touch of hydration. It...

Formulated with garlic and flax seeds, it deeply purifies the scalp giving softness, silkiness and shine. Suitable for particularly sensitized scal...

You would like to endorse NYO's anti-yellowing hair color or you are already using the color in your salon? Find the different shades available in...

Leave-in Conditioning treatment enriched with hyaluronic acid and with protective, conditioning and anti-static properties.

Get your Hair Color Bowl to create your coloration! *Non-contractual image

Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...

Discover Selective's Innovative product Now powder volume vol. Ideal to give support and volume to the roots and lengths, the volume powder Now gi...

The range which tames, smooths, and strengthens the lengths. Conditioner particularly suitable for long and unruly hair. It controls the frizz effe...

Sublimate damaged hair with Sicura's liquid crystal shine fluid enriched with linseed. Recommended for damaged and chemically treated hair such as...

As a finishing product or to add shine throughout the day, discover Selective's Now Silky Way Shine Fluid. Ideal for achieving a smooth, shiny, hu...

Indispensable for your colorations, add the brush + bowl to your basket to realize your colorations in salon or at home. Non-contractual image.

Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Amino Keratin Mask by Selective Professional is...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Disciple wavy, curly and very curly hair for days with Three hair care's extra strong mousse for curly hair.  The mousse coats the hair shaft to li...

The Cemani matt molder by Selective gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives t...

Decolorvit Plus is a universal blue bleaching powder, targeted to neutralize warm highlights. Ideal for a super-lightening, even and regular action...