BLACK FRIDAY 2024

Discover Selective's Powerplex bleaching powder with its powerful lightening properties and maximum protection of the hair fiber. Thanks to an inn...

As a finishing touch or an everyday essential, discover Selective's Light On shine fluid. It eliminates static, giving hair maximum shine and smoo...

Discover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Complete the NYO coloring line with NYO Cream Oxidants. NYO Cream Oxidizer is a stable, creamy oxidizing emulsion that blends perfectly with color...

Protect your customer during a colouring service in the salon or at home with these single-use plastic gowns. It attaches behind the neck and is to...

  Discover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

Discover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

Imagine an infinite number of possibilities and transformations with the Cult.o. color chart. Find the 78 shades available in the range to easily ...

Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover the N*1 shampoo with micellar water and nourishing active ingredient from Cult.o With Cult.o's innovative range, discover the shampoos enr...

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...