Selective

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...

A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

Discover the Sublime booster specially designed to be combined with the different Sublime ranges. Three solutions to be combined with the Sublime ...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

Shea butter, green tea and camellia This kit includes :  - Restructuring Shampoo 1 L x 1 - Restructuring Conditioner 1 L x 1-Restructuring Shampoo ...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Keratin Spray is an innovative, fast-acting hair ...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

The targeted solution to protect and intensify the brightness and softness, of the treated hair, protecting their natural structure. Selective ONca...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

ALL IN ONE is a nourishing spray mask that contains 15 different benefits in a single product: It repairs damaged hair: it prevents split ends, it ...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...

Avocado and jojoba oil This kit includes : - Moisturizing Shampoo 1 L x 1- Moisturizing Conditioner 1 L x 1- Moisturizing Conditioner 275 ml x 2 -...

This kit includes: Selective Cemani Every Day Shampoo - 250 ml Selective Cemani Every Day Conditioner - 200 ml

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

The secret of a healthy scalp is the key to beautiful hair. ONcare therapy Scalp Defense has developed a specific solution for each anomaly of the ...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Avocado and coconut  This kit includes :  - Disciplining and strengthening shampoo 1 L x 1 - Disciplining and strengthening conditioner 1 L x 1 - D...