Products

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

For styling that lasts all day, try Selective's Now Fix control fixing spray. Frix Control Spray provides strong hold and allows you to comb and w...

Fine hair in need of volume? Discover Selective's Now Pump too root spray. A spray specially designed to create volume at the roots. It gives hair...

Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

Need to make a blowout last all day? Selective's Now Stay Still Extra Strong Setting Spray is the product for you. Ideal for holding the hairstyle...

Complete the NYO coloring line with the 10'mn express tonalizer. To be used during your bleaching services, the NYO express tonalizer is a direct ...

SPECIFIC LINE FOR THE DAILY HYDRATION Hydrating conditioner for dry hair. It hydrates in depth, leaving hair soft, bright and full-bodied. ACTIVE P...

SPECIFIC LINE FOR THE DAILY HYDRATION Cleanses while fully respecting the hair fiber, moisturizing the hair and restoring its physiological hydroli...

The range which restructures damaged hair immediately. Shampoo particularly suitable for sensitized, damaged, brittle hair. It cleanses and revives...

All the power of blond A specific 5-volume activator for Glow liquid color. Expressly formulated to maintain a balanced PH and create a jelly textu...

Nourishing mask enriched with black caviar extracts, for its antioxidant, nourishing and moisturizing properties. The Sublime Caviar Mask by Select...

Selective Professional Hairbrush It is a brush that smoothes the hair in making it soft, gentle, and flawless.

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

A convenient after-sun spray to refresh the skin after a day in the sun! All in One After Sun Spray is a refreshing emulsion with a cooling minty e...

Discover the All-in-one Tan Accelerator mist from That'so Italy. This hemp water-infused mist progressively improves the tanning process by stimul...

Favourite of the Boutique team but also of the That'so Italy clientele, the All-in-one Tan Accelerator Refreshing water is an essential to sell ...

Discover the makeup line from the famous self-tanning company That'so Italy. Discover Face Up, a 2-in-1 spray product: a foundation and an ultra-p...

Offer for resale in your salon, the self-tanning products by That'so Italy. That'so Italy's Golden Age spray is a complete skin care product. Spec...